Mentioning interview formats got 2.94% more employers sending invites

A quick, low-hanging-fruit test: would employers use our scheduling tools if they knew they were there?

Three overlapping onboarding cards describing scheduling features: sharing availability to save time, spending less time scheduling through shared availability, and easily scheduling in-person
when
Jan 2024
team
Me (designer)
Content Designer
Product Manager
Engineer
focus
content strategy, product design, multivariate testing
multivariate test

Three ways to say it

We tried a few angles: saving time, sharing availability, and scheduling in general.

Dialog box with illustration of a hand pointing at a calendar and text reading "Save time scheduling by sharing your availability". Close button in top right corner.
group 1
A modal dialog box with the heading "Spend less time scheduling" and explanatory text about sharing availability to find interview times.
group 2
A white speech bubble containing text that reads "Easily schedule in-person, phone, and video interviews in one place" with an X close button on the right.
group 3 · the winner

What happened

+2.94%employers with 1+ invite

The only one that mentioned interview formats won

Which raised more questions than it answered:

  • Do people assume they can only schedule virtual interviews?
  • If people knew what our scheduling could do, would they use it more on their own?
  • Is saving time not a big deal to them?
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