projects

Smartcart

Conceptual app concept

I hate grocery shopping… but I see opportunities to make it more enjoyable

This idea is framed around my store of choice - Wegmans

Tools

Figma
Protopie

Wegmans has two apps that don't work together

App that lets you add your grocery list and tells you where to find each product
Scan app which allows you to scan your items in as you shop.

Exciting new checkout experience… rough shopping experience

I talked to a friend about his experience

A friend of mine mentioned that he uses the scan app. I wanted to find out about his experience and how it made him feel.

The interesting thing is, even with all of the friction while shopping, he still had an overall positive view of the Scan app… and I do too.

I also talked to my father about how he shops

My father, Craig, lives in a very rural town and primarily shops at his local Tops. My grandmother lives in a more populated area near a Wegmans.

She has trouble getting around, so he comes out and restocks her groceries every few weeks at Wegmans. He uses a paper list.

Adding items on the current experience is a time consuming, repetitive process…

But it could be more streamlined

Add to your list with voice, text, or scanning your handwritten list

6 bananas, bananas-6, bananas x 6… however the user adds their items, the app will be able to decipher. The user can also add a link to a recipe and the app will pull in the ingredients automatically.

Set preferences during onboarding to get smarter suggestions

Review and swap items all at once

Contextual layout based on location

I wanted the app to feel “smarter” by adjusting to the user’s needs automatically based on their location. When they arrive to the store, they will get a prompt to enter this immersive shopping experience.

Use AR to help shoppers find items

Other companies have used low energy Bluetooth beacons to help with this. I would love to dive in and figure out what the most feasible option would be… even if it’s limited to just helping users find the aisle that the next product is in.

Since users will already have their cameras open to scan items, why not help them even more by showing exactly where the items are?

Allow users to scan items without changing apps or jumping between screens

devin.jeffery@gmail.com