Prototype
Prototype
Conceptual AR enabled grocery shopping app
The problem
The problem
Two apps that don't play well together
Two apps that don't play well together
Wegmans has an app where you can add your grocery list and it will tell you where to find each product. They also recently added their Scan app which allows you to scan your items in as you shop.
Wegmans has an app where you can add your grocery list and it will tell you where to find each product. They also recently added their Scan app which allows you to scan your items in as you shop.
Exciting new checkout experience, rough shopping experience
Exciting new checkout experience, rough shopping experience
Wegmans has an app where you can add your grocery list and it will tell you where to find each product. They also recently added their Scan app which allows you to scan your items in as you shop.
Wegmans has an app where you can add your grocery list and it will tell you where to find each product. They also recently added their Scan app which allows you to scan your items in as you shop.
Validation
Validation
I'm not the only one that feels this way, right?
I'm not the only one that feels this way, right?
A friend of mine mentioned that he uses the scan app. I wanted to find out about his experience and how it made him feel.
The interesting thing is, even with all of the friction while shopping, he still had an overall positive view of the Scan app… and I do too.
A friend of mine mentioned that he uses the scan app. I wanted to find out about his experience and how it made him feel.
The interesting thing is, even with all of the friction while shopping, he still had an overall positive view of the Scan app… and I do too.
What about people who don't already use the app?
What about people who don't already use the app?
My father lives in a very rural town and primarily shops at his local Tops. My grandmother lives in a more populated area near a Wegmans.
She has trouble getting around, so he comes out and restocks her groceries every few weeks at Wegmans. He uses a paper list.
My father lives in a very rural town and primarily shops at his local Tops. My grandmother lives in a more populated area near a Wegmans.
She has trouble getting around, so he comes out and restocks her groceries every few weeks at Wegmans. He uses a paper list.
Two main problems
Two main problems
Creating digital shopping lists is a pain
It's hard to find what I need in the store
Creating digital shopping lists is a pain
It's hard to find what I need in the store
Current process
Current process
Creating your shopping list is repetitive and time consuming
Creating your shopping list is repetitive and time consuming
x20
New process
New process
Bulk actions can save time and effort
Bulk actions can save time and effort
Instead of jumping between screens, the user will add all of their items at once. The app will intelligently select products that fit their preferences. The user can swap items as needed.
Instead of jumping between screens, the user will add all of their items at once. The app will intelligently select products that fit their preferences. The user can swap items as needed.
Add to your list with voice, text, or photos
Add to your list with voice, text, or photos
6 bananas, bananas-6, bananas x 6… however the user adds their items, the app will be able to decipher. The user can also add a link to a recipe and the app will pull in the ingredients automatically.
6 bananas, bananas-6, bananas x 6… however the user adds their items, the app will be able to decipher. The user can also add a link to a recipe and the app will pull in the ingredients automatically.
Set preferences during onboarding to get smarter suggestions
Set preferences during onboarding to get smarter suggestions
The app will continue to learn based on the user’s behavior, but this will help it to understand what is most important to them.
The app will continue to learn based on the user’s behavior, but this will help it to understand what is most important to them.
Review and swap items all at once
Review and swap items all at once
Smart filters make swapping items quick and easy. Rather than searching through the full inventory of the store, the user can narrow down their results.
Smart filters make swapping items quick and easy. Rather than searching through the full inventory of the store, the user can narrow down their results.
The shopping experience
The shopping experience
Contextual options based on location
Contextual options based on location
I wanted the app to feel “smarter” by adjusting to the user’s needs automatically based on their location. When they arrive to the store, they will get a prompt to enter this immersive shopping experience.
I wanted the app to feel “smarter” by adjusting to the user’s needs automatically based on their location. When they arrive to the store, they will get a prompt to enter this immersive shopping experience.
Use AR to help users find items effortlessly
Use AR to help users find items effortlessly
Other companies have used low energy Bluetooth beacons to help with this. I would love to dive in and figure out what the most feasible option would be… even if it’s limited to just helping users find the aisle that the next product is in.
Since users will already have their cameras open to scan items, why not help them even more by showing exactly where the items are?
Other companies have used low energy Bluetooth beacons to help with this. I would love to dive in and figure out what the most feasible option would be… even if it’s limited to just helping users find the aisle that the next product is in.
Since users will already have their cameras open to scan items, why not help them even more by showing exactly where the items are?
Allow users to scan items without changing apps or jumping between screens
Allow users to scan items without changing apps or jumping between screens
Users can add items without even tapping the screen, they just need to bring the barcode into view. They’ll get a confirmation prompt to avoid accidental additions.
Users can add items without even tapping the screen, they just need to bring the barcode into view. They’ll get a confirmation prompt to avoid accidental additions.