Shipping a new operating system in the ’24 Lincoln Nautilus and ’25 Ford Explorer

I led product design for the touch screens on a scrappy six-person team, on a platform none of us had shipped before.

Ford & Lincoln case study
when
Sep 2022
role
Design Lead, Design Ops
focus
product design, interaction design, design systems
a scrappy 6 person team

Six designers, one experience

I set up weekly crits and regular standups so every feature came together as one experience on the new platform. While coordinating all of that, I also led the design for:

  • Home screen
  • Phone and messaging apps
  • Settings
  • System UI

Walkthroughs

I can’t share the design files, but there are walkthroughs on YouTube.

What happened

Before our process and design system, Ford kept big contracts with agencies to “productionize” screens for engineering.

2vehicles shipped
5designers doing what used to take two agencies
Millionssaved by doing it in-house
more at Ford & Lincoln

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